eSociety
Print Marketing Materials and Website
Partnering with the marketing team to understand the goals of the site, we created an optimal user experience which targeted a specific audience. The brand objectives were met within the corporate metaphor of “information architecture” by using friendly, bright colors, as well as imagery from traditional architecture. In addition to creating the design, I developed a style guide and delegated additional work to production and development teams. This site was featured as a backdrop for Tom Brokaw on the NBC Nightly News during a story on dot-com CEOs.
